Information
Color: VIOLET
Semi-permanent color. Maximum versatility
- With up to 100% fading on tone.
- Lasts up to 10-15 washes.
- 8 out of 10 stylists perceive an improved hair structure.
- 83% rate the shine better than a leading competitor.
- More than 60% rate the hair feel after coloration with Elumen Play better than leading competitors.
- 60% of stylists rate the color brilliance better than leading competitors.
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