EXPERIENCE A DIFFERENT WAY OF CREATING COLOR. A different direct dye system with stunningly different result.Semi-permanent direct dyes create color intensity by sitting on the outer and inner levels of the cuticle. Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes*Provides outstanding color shine and brilliance.Boosts the health of the hair to make the hair look like its glowing. 8 out of 10 stylists perceive an improved hair structure.83% rate the shine better than a leading competitor.
How to use
- Mix, apply & time:Mix Elumen Play hair color in any color mixing bowl.
- Apply the color where desired to dry hair and be sure to saturate the hair completely for the best results.
- Process for 30min without heat or 20min with heat Rinse, shampoo, care.
- When its time, rinse completely without emulsifying.
- Follow with Elumen shampoo.
- Finish with your favourite Elumen conditioner. HD MAX Technology
A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer. Shine & Care TechnologyGives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).